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White hat SEO vs Black Hat SEO techniques

White hat SEO vs Black Hat SEO techniques

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Search engine optimization refers optimizing your website in famous search engines like Google, Yahoo, Bing. SEO is the evergreen field which is always having the best position in leading competitive marketing idustry. If you want to improve your business in marketing field, SEO is the best option to engage your targeted audiences. The importance of SEO contains two important strategies are followed by,

1. Black hat SEO techniques
2. White hat SEO techniques

White hat SEO factors in 2015 and why not 2016:

It is the SEO tactics which is completely follows the search engine guidelines and provides organic results in search engine results pages. Using the search engine rules at right a manner and delivers outcome which is compatible for both users and search engines. It is also described as the websites are ranking well in search engines and it comes on their results pages while user enters their search queries. These organic results are coming by the reason of white hat SEO practises.

– Improving semantic search
– Local search engine optimizaiton
– On page keyword optimization
– More unique and updated contents
– Authority of your website domain
– Author trust rank
– No of pointing links from High PR web directories
– Search engine marketing
– Content curation through web 2.0 sites

According to the Google recent algorithm updates, SEO have changed totally. And search engines will provide more suitable and relevant results to the user’s requests. The importance of usage in long tail keywords and linking your most relevant keywords in anchor text getting more popularized among the recent SEO updates. This is the genuine ways to build ranking to your websites in top 10 search engines like Google, Yahoo, Bing, etc.

Black hat SEO factors in 2015 & 2016:

Black hat SEO technique expains, the websites which are trying rank in search engines using the techniques which are totally opposed to search engine guidelines. But, search engines are very clever, if you are not following their guidelines, they will find out you soon and remove your websites from their index. Some of the black hat SEO techniques are followed by:

– IP delivery and 301 redirection
– Cloaking and throw away domains
– Keyword stuffing
– Buying links or paid links
– Creating doorway pages
– Misspelling and hidden texts in your body contents
– Ad only pages, scraping
– Blog spam
– Duplicate contents on multiple domains
– Providing fake information
– Multiple domains
– Different contents for search engines than users
– Map span
– Hacking sites
– Redirect pages to malicous sites
– Twitter automation
– Link baiting and link farm
– Over usage of keywords in meta tags
– Hidden text and affiliate links

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