How Google ranks websites 2016
Google has evolved considerably from its humble origins in 1993.
Eric Schmidt, once CEO of Google, once reported that Google considers over 200 factors to determine which site rank higher in the results.
Today, Google assesses how many links are pointing to your website, how trustworthy these linking sites are, how many social mentions your brand has, how relevant your page is, how old your website is, how fast your website loads… the list goes on.
Does this mean it’s impossible or hard to get top ranking in Google?
Nope. In fact, you have the advantage
Very few business owners, marketers or even web designers know how to do SEO well. You simply have to know more than your competitors and act on this knowledge. The secret is to have a solid understanding of the factors Google uses to rank websites.
You might be wondering how you can find out the different factors that Google use?
Fortunately, there are a small handful of industry leaders who have figured it out and regularly publish their findings on the net, so you can get a working knowledge of what factors Google use to rank websites.
These surveys are typically updated every years, but don’t be disheartened. The factors outlined in the surveys below are still massively accurate on how Google delivers search engine results today.
A short list of the strongest ranking factors:
-Number of Backlinks
-Facebook total activity
-SEO Strength of Backlinking URL/Page
The above factors are from the Search Metrics Google Ranking Factors study. The Search Metrics study is fantastic for an in-depth look at the highest performing factors for ranking in Google. You can browse the full report by visiting the link below.
Search Metrics: Google Ranking Factors US
Another well known authority on the SEO industry, called MOZ (previously SEOMOZ), release a survey every two years, combining survey data from world leading SEOs, and very detailed analysis of how Google functions today. MOZ then publish this information for free on their website.
MOZ Ranking Factors Survey
The Moz Ranking Survey was released for 2013, and is conducted every two years. But don’t sweat it – they are still highly relevant, and we cover the 2014 algorithm updates in later article.
Take into account the above factors to determine how you optimize your website. If your competitors are ticking more of the above factors than your website, then it’s very likely they are going to rank higher.
If your page have more of the above factors than your competitors, then it is very likely you will beat them
Combine this with an understanding of the recent updates to Google covered in another article on http://TheHostBay.com , and you will know what it takes to achieve top rankings in Google.